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Three women smiling and interacting in a kitchen setting.

Our Story

At Oatopia, oats have always been part of our game plan. As a sporty family, we’ve spent years chasing finish lines, scaling hills, and soaking up the great outdoors – always fuelled by food that works as hard as we do.

The real magic, though, comes from Mum. With years of catering know-how and a flair for flavour, she’s been turning simple ingredients into mouth-watering creations for as long as we can remember. Her kitchen was our training ground – and where the first Oatopia bakes were born.

We started with flapjacks that were soft, buttery, and packed with energy – the kind of snack you want before a big race, after a long ride, or just when life calls for something delicious. Friends and fellow athletes couldn’t get enough, so we decided it was time to share them beyond the sports club and family table.

Today, our oat bakes have made their way onto shelves across the UK. But no matter where you find them, each one is still made with that same family passion – recipes created to fuel your adventures, brighten your coffee breaks, and make everyday moments taste a little more “oat-of-this-world.”

Oatopia is a family business

  • Woman in early adulthood with shoulder-length brown hair smiling against a plain background

    SOPHIE

    One of Oatopia's co-founders. Duathlon and Triathlete. She also won gold in the Youth Team category at her first ITU triathlon in Alexandroupolis.

  • A middle aged woman with short, black and curly smiling against a neutral background.

    TAMAR

    the original force behind Oatopia, an endurance athlete who wanted a better snack option for active people.

  • Woman with long dark hair smiling against a neutral background

    YASMIN

    One of the co-founders and directors of Oatopia. Successfully completed the Goldman Sachs 10,000 Small Businesses programme.

Our principles

  • Brown oval with 'OUR PRINCIPLES FAMILY OUR PRINCIPLES' text on a white background

    Independent, Family-Founded Business

    We are a small independent business, proudly born and bred in Sussex. Family values are at the heart of our business!

  • Round beige badge with 'Our Principles Planet Our Principles' text on a white background

    environmentally conscious

    We care about our environment and try to do our bit to reduce our impact. We make all our products in the UK, we use recyclable packaging and we minimise food waste by donating any surplus stock to Fareshare.

  • Circular logo with 'Our Principles People Our Principles' text on a light blue background

    people focused

    We want to give people energy and enjoyment in their day with great tasting products. Our products are indulgent with nutritious benefits too - the best of both worlds! 

  • Yellow oval with 'Our Principles Health Our Principles' text on a white background

    Health conscious

    We are a transparent brand that is clear and honest about what is in our products. We choose to use high-quality natural ingredients in our recipes because we take pride in our flapjacks being the best tasting and consciously made.

  • Pink oval logo with 'Our Principles Artisan Our Principles' text on a white background

    artisan

    We are creative, crafty and unique with a focus and commitment to making high quality products that stand out for their taste and texture.  

  • Oval sticker with 'Our Principles Female' text on a yellow background

    female led

    Led by mother Tamar and two daughters Sophie and Yasmin, we are a female-led business with strong values and plenty of ambition.

OATOPIA'S WHOLESALE DISTRIBUTORS AND STOCKISTS

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Oatopia Great Taste Logo Producer Winner
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