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Our Story

At Oatopia, oats have always been part of our game plan. As a sporty family, we’ve spent years chasing finish lines, scaling hills, and soaking up the great outdoors – always fuelled by food that works as hard as we do.

The real magic, though, comes from Mum. With years of catering know-how and a flair for flavour, she’s been turning simple ingredients into mouth-watering creations for as long as we can remember. Her kitchen was our training ground – and where the first Oatopia bakes were born.

We started with flapjacks that were soft, buttery, and packed with energy – the kind of snack you want before a big race, after a long ride, or just when life calls for something delicious. Friends and fellow athletes couldn’t get enough, so we decided it was time to share them beyond the sports club and family table.

Today, our oat bakes have made their way onto shelves across the UK. But no matter where you find them, each one is still made with that same family passion – recipes created to fuel your adventures, brighten your coffee breaks, and make everyday moments taste a little more “oat-of-this-world.”

Our principles

  • Independent, Family-Founded Business

    We are a small independent business, proudly born and bred in Sussex. Family values are at the heart of our business!

  • environmentally conscious

    We care about our environment and try to do our bit to reduce our impact. We make all our products in the UK, we use recyclable packaging and we minimise food waste by donating any surplus stock to Fareshare.

  • people focused

    We want to give people energy and enjoyment in their day with great tasting products. Our products are indulgent with nutritious benefits too - the best of both worlds! 

  • Health conscious

    We are a transparent brand that is clear and honest about what is in our products. We choose to use high-quality natural ingredients in our recipes because we take pride in our flapjacks being the best tasting and consciously made.

  • artisan

    We are creative, crafty and unique with a focus and commitment to making high quality products that stand out for their taste and texture.  

  • female led

    Led by mother Tamar and two daughters Sophie and Yasmin, we are a female-led business with strong values and plenty of ambition.