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Our Story

Founded in 2012 by endurance athlete Tamar Coleman, Oatopia was born out of a frustration with the lack of healthier, delicious, nutritionally-replenishing snacks on offer at sporting and fitness events.
A decade later, Oatopia has become a family-run, female led, multi-pronged business with daughters Yasmin and Sophie at the helm.
At the heart of Oatopia is a passion for the humble oat and flapjack, with a range of unique and irresistible flavours made with artisanal homemade recipes, using the highest quality and sustainably sourced ingredients.
Born from a belief in living healthily and enjoying a balanced diet, Oatopia’s aims remain to provide delicious enjoyment and energy to everyone’s everyday.

Our Principles

Independent, Family-Founded Business

We are a small independent business, proudly born and bred in Sussex. Family values are at the heart of our business!

Environmentally Conscious

We care about the future and try to do our bit to keep the world a greener and cleaner place.

People Focused

We want to give people energy and enjoyment in their day with great tasting products.

Health Conscious

We are a transparent brand that is clear and honest about what is in our products and we believe in using natural ingredients in all our recipes.


We are creative, crafty and unique with a focus and commitment to making high quality products.  

Female Led

Led by mother Tamar and two daughters Sophie and Yasmin, we remain a female-led business!

Oatopia On The Road

Oatopia began as a healthy eating mobile food truck catering at festivals and events around the UK. The business soon became a full time affair as one truck turned into a small fleet!

Oatopia Finds A Home In London

2017 marked the start of a new adventure.

Oatopia opened at Boxpark Croydon, offering commuters and locals in East Croydon delicious grab and go breakfast and lunch seven days a week. The following year saw the opening of a second outlet at Boxpark Wembley and finally, after a challenging year, in 2021 Oatopia opened it’s third outlet at Boxpark Shoreditch

Oatopia Online!

At events we found we could not cut up our flapjacks fast enough! People simply seemed to love
them. We decided to open our online shop and continued to develop our flavour options and recipes.

2022 And Beyond!

Oatopia remains family led and run with an amazing team alongside, helping spread the love for oats and flapjack. It’s been an epic journey so far and sometimes the going has got tough, but we are all the stronger and more determined for it. We have some big plans for this year so watch this space!