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Our Story

At the heart of Oatopia is a passion for the humble oat and flapjack.
Born from a belief in living healthily and enjoying a balanced diet Oatopia has provided delicious enjoyment and energy to everyone’s everyday since 2011. It's range of unique and irresistible flapjacks are made using artisanal homemade recipes and high quality ingredients.
Over the years Oatopia has grown into a multifaceted business, most recently launching a range of premium Oat Bakes to the retail market, alongside operating an online shop and more.
It remains a family-run, female led business with daughters Yasmin and Sophie at the helm ❤

Our Principles

Independent, Family-Founded Business

We are a small independent business, proudly born and bred in Sussex. Family values are at the heart of our business!

Environmentally Conscious

We care about our environment and try to do our bit to make the world a greener and cleaner place today and for the future.

People Focused

We want to give people energy and enjoyment in their day with great tasting products. Nutritionally beneficial but indulgent! 

Health Conscious

We are a transparent brand that is clear and honest about what is in our products. We want our products to be as nutritionally beneficial as possible and so use high quality natural ingredients in our recipes.


We are creative, crafty and unique with a focus and commitment to making high quality products that stand out.  

Female Led

Led by mother Tamar and two daughters Sophie and Yasmin, we are a female-led business with strong values and plenty of ambition.

Oatopia On The Road

Oatopia began as a healthy eating mobile food truck catering at festivals and events around the UK. The business quickly grew with the growth of demand for healthier food options on the go.


Oatopia started to wholesale tray bakes of it's flapjacks to cafe's and small businesses all around the UK.

Online Shop

At events we found we could not cut up our flapjacks fast enough. We decided to open our online shop and continued to develop our flavour options and recipes.

Oat Bakes Hit The Shelves

Oatopia has now developed a range of premium flapjacks called Oat Bakes for the retail market available in four best selling flavours: Almond Bakewell, Peanut Butter, Salted Caramel and Original.